Bundesliga6 is a free prediction game with the possibility of winning a jackpot and other prizes. The purpose of a free to use app is to build a database of registered customers that can be targeted and converted into real customers. The project is backed up by marketing research suggesting that prediction games are highly demanded on the German market.
KPI’s 3 weeks from launch
- Almost 100.000 unique active users
- Ranking number 5 in sports category in the german appstore
- 4.7 stars in appstore and 4.6 stars in playstore rated by 150+ users
- 40.000 registrations
We designed and prototyped the product in less than 8 weeks and developed in less than four months in order to hit the market before German Bundesliga season start. It was a collaboration together with the Acquisition department, Product management and Development.