The Livescore app was designed to retain and reactivate sports betting users. Marketing research revealed that almost all customers of sports betting apps use external livescore apps to track results and check detailed statistics. Building a tailor made livescore app would not only satisfy the customers but also give full control of the betting process and enable cross sell.
- Reactivate customer
- Generate new customers through x-sell
- Decrease drop off rate in external livescore apps